The story of Venchi began in the 1800s in Piedmont, Italy with Silviano Venchi and his passion for chocolate. At the age of only 16, Silviano started to make chocolates in his shop in Cuneo. Soon, the shop became one of the best known in the whole town, appreciated for the exceptional quality of the ingredients used and for Silviano's incomparable ability to present his creations as though they were jewels. It was a veritable "chocolate boutique". The Venchi company was officially founded in 1878. That year also saw the launch of the iconic Giandujotto 1878, with a minimum of 32% Piedmont Hazelnuts. With its 140 year heritage, Venchi has now gained a global reputation in more than 70 countries, with its own network of single brand shops in major cities such as London, Hong Kong, Dubai and New York with a total of more than 100 shops worldwide!