Tyrrells Potato ChipsFrom seed to chip, everything that goes into Tyrrells are made and processed, right on their potato farm. The farmer, Will Chase, grew up in Tyrrells Court, England (the town for which the chips are named) and has been farming potatoes there for the last 20 years. Will converted one of his potato stores into a small factory, after traveling the world to learn about the process and source machinery.
Tyrrells chooses to grow older, heirloom variety of potatoes for their renowned flavor, and each bag is stamped with the varietals of potato used, i.e. “Lady Claire."
It is not uncommon for the potatoes to be dug in the morning and turned into chips by lunchtime. The sweet earthiness of the potatoes can be found in each bite. They are produced in small batches and fried quickly in high-grade sunflower oil. The packaging boasts various artwork, whether an antique photograph relating to the flavor or a hand-drawn vegetable image, drawn by the farmer himself.
The Sweet Chilli & Red Pepper Chips won the 2007 "Outstanding New Product” category of the sofi™ Gold Awards, formerly known as the NASFT Product Awards.
The taste of Tyrrells gotten the attention of the New York Times - see what they have to say (PDF).