TRUFF is a digitally native luxury brand that launched in December of 2017 through an Instagram lifestyle account called @sauce by co-founders Nick Guillen and Nick Ajluni. TRUFF's co-founders transformed @sauce into a CPG product by listening to social media trends and simply ideating what they thought would be the best hot sauce in the world. Enter TRUFF: a truffle product with an upscale but personable aura. The brand has been able to bridge the swagger of streetwear culture with the Instagram-centric life cycle of food - resulting in products that are exclusive, eye-popping, and mouthwatering. With no limit to indulgence, TRUFF offers a variety of sauces all made in Southern California.